Alibaba eyes European e-commerce retail market

Hangzhou, 8th January: This week, Reuters interviewed Wang Mingqiang, the head of Alibaba’s AliExpress platform in Hangzhou. The key take-away from that discussion was that Alibaba is now committed to tackling the European e-commerce market.

As a result, Reuters reports that a “flood” of SMEs have recently joined AliExpress. The platform is initially targeting Spain, Italy, Russia, and Turkey. However, larger European brands are reportedly holding backing with a wait and see attitude.