Ascential acquires a China digital commerce business

China/London, 16th December: Ascential plc, an information, data and analytics company, has announced plans to acquire a digital business in China. Hangzhou Duozhun Data Technology Co. Ltd. (X Target) will be combined with Ascential’s Yimian business to provide “measurement and trading execution capabilities in the digital commerce marketplace.”

Under terms of the agreement, Ascential will pay an initial cash consideration of US$16 million, in addition to earn out payments payable over three years resulting in an estimated total consideration (including the initial payment) of between US$39 million and US$48 million.