TCEB unveils MICE strategies

Bangkok, 26th August: Last week, the Thailand Convention & Exhibition Bureau (TCEB) held a virtual seminar, “Thai MICE for the Nation”, unveiling three strategies for MICE revival and development in 2022.

The three strategies are: 1) Strengthen national MICE: TCEB will help upgrade provinces with MICE development potential, create new events and uplift MICE activities to international quality; 2) Tap into global opportunities: Driving Thai MICE into the global arena, while gaining a competitive advantage in ASEAN through dynamic marketing campaigns such as “Meeting in Thailand Year”; 3) Upgrade the industry’s potential: Continuing collaboration between TCEB and MICE associations, as well as public sector strategic alliances to drive personnel development, venue standards and training course development.