UFI releases latest Global Recovery Insights

Paris/London, 19th October: Earlier this week, UFI, The Global Association of the Exhibition Industry, released the third part of its Global Recovery Insights 2021 report. The report was conducted by live events research specialists Explori, in partnership with UFI and supported by SISO, the Society for Independent Show Organizers.

The survey found that demand has returned to pre-pandemic levels for both exhibitors and visitors. Furthermore, it showed that exhibitors valued visitor quality over visitor numbers when considering investing into a show, with 86% of exhibitors stating visitor quality was a large influence upon their investment decision, compared to 67% who cited visitor numbers.

This edition surveyed a new group consisting of senior marketing decision makers based in the U.S. or U.K. who had not used trade shows as a marketing channel prior to the pandemic. The respondents expected digital events to remain part of their marketing mix, and intended to become exhibitors at live editions of future shows.