UFI and MAD announce partnership in North America

New York & Paris, 24th June: UFI, The Global Association of the Exhibition Industry, announced a new strategic partnership with MAD Event Management LLC, aiming to further develop and enhance UFI’s member services for North American members.

Under the new partnership, MAD President, Martha Donato, and CEO, Marty Glynn, will become the official representatives of UFI in the region, working to promote and support the business interest of UFI members. MAD will also create stronger links between the North American exhibition industry and the global industry, and grow UFI’s North American membership base.