Quick takes

UFI and MAD Event Management announce partnership in North America

MAD Event Management and UFI, The Global Association of the Exhibition Industry, announced a new strategic partnership to develop and enhance UFI member services and grow UFI’s membership base in North America. MAD President Martha Donato and CEO Marty Glynn will become the official representatives of UFI in the region.

Hyve reports “full recovery” of revenue in Q2

In its latest trading update, global event organiser Hyve Group plc reported a full recovery of revenue for the period from 1st April to 24th June, delivering a faster than anticipated recovery. During the period, Hyve ran nine in-person events across four continents, however three events in Ukraine – as well as all future events in the country – were postponed until further notice.

TCEB wins UFI Marketing Award

The 2022 UFI Marketing Award was granted to the Thailand Convention and Exhibition Bureau (TCEB) for the “best marketing strategy in a changing exhibition industry.” The UFI Marketing Committee has organised the UFI Marketing Award since 2001, recognising the best marketing initiatives by exhibition professionals.

WTTC sees revival in Japan’s tourism sector

The World Travel & Tourism Council’s (WTTC’s) Economic Impact Report is forecasting Japan’s travel and tourism sector will contribute nearly JPY 40 trillion (US$293.5 billion) to the country’s GDP by the end of 2023 – just 2.2% below 2019 levels. Employment levels are expected to surpass pre-pandemic levels to reach more than 5.8 million by the end of the year.