Mulpha acquires Australian Adventure Expo

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Australia, 20th June: Mulpha Events, an Australian event organiser, has announced plans to acquire the Australian Adventure Expo (AAE) from Brooks Events. No financial details related to the transaction have been released.

AAE, launched in 2021, serves the Australian outdoor recreation sector. AAE is positioned as the platform for importers, wholesalers, manufacturers, and service providers Australasian outdoor recreation industry. Following the acquisition, the AAE team will all join Mulpha Events.

Mulpha Events will organise the upcoming edition of AAE at the Brisbane Showgrounds in Queensland, running from 5th to 6th March 2025.

CANSO to launch new airspace event in Hong Kong

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Hong Kong, 18th June: The Civil Air Navigation Services Organisation (CANSO) has announced plans to launch a new exhibition and conference dedicated to airspace and unmanned traffic management (UTM) in the Asia Pacific region.

The event, Airspace Asia Pacific, will run from 9th to 11th December 2025, at AsiaWorld-Expo (AWE) in Hong Kong. The event will aim to bring together senior leaders in the air traffic management (ATM) and UTM industries to “foster innovation and collaboration.”

TCEB unveils strategic roadmap for 2024-2025

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Thailand, 21st June: Last week, the Thailand Convention and Exhibition Bureau (TCEB) released its strategic roadmap for the meetings and incentives sector for the 2024-2025 fiscal.

TCEB’s strategy focus will cover four areas: i) maximising opportunities for Thai business events stakeholders; ii) bolstering support measures to influence buyer decisions; iii) elevating both online and offline platforms for showcasing Thailand’s offerings; and iv) fostering industry knowledge advancement to keep Thai stakeholders at the forefront of the sector and global trends.

UFI 2026 Congress headed to Bahrain

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Paris & Bahrain, 25th June: UFI, the Global Association of the Exhibition Industry, will bring its 93rd UFI Global Congress to the Kingdom of Bahrain. The association’s largest annual event will be hosted by Exhibition World Bahrain (EWB), a venue.

The UFI Global Congress rotates to a different city (and region) each year. The event gathers exhibition industry leaders from around the world for networking and several days of content. The 2026 edition will bring the event back to the Middle East for the first time since 2022 edition in Oman, which attracted more than 400 delegates from over 50 countries and regions.

Quick takes

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IEG launches Sigep Asia in Singapore

The Italian Exhibition Group (IEG) launched the inaugural edition of Sigep Asia, a new event focused on gelato. It is a geo-clone of Sigep World. Running from 26th to 28th June 2024, the show featured over 300 brands from 31 countries.

Messe Frankfurt expects new revenue record

Last year, Messe Frankfurt recorded revenues of €770 million (US$851 million) – that is an increase of more than 25%. During the past year, a total of 349 events were held, featuring some 86,400 exhibiting companies and over 4.3 million visitors.

Messe München announces record revenues

Messe München recorded group revenues of €441 million (US$487 million) in 2023. Other key stats include: organising 19 trade fairs and hosting 93 “guest events”. The events attracted some 32,400 exhibitors and two million visitors. In Asia, electronica China was its biggest trade fair in 2023. IE expo China occupied all 17 halls at Shanghai New International Expo Centre (SNIEC).

UFI appoints new Head of Marketing and Communications

UFI, the Global Association of the Exhibition Industry, has appointed a new Head of Marketing and Communications, Pierre Aurélien Vidon, He will be based in Paris.