ICCA and AIME announce new partnership

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Australia, 14th March: The International Congress and Conference Association (ICCA) announced a new industry partnership with the Asia Pacific Incentives and Meetings Event (AIME), bringing business opportunities to ICCA members in Australia, New Zealand, Asia and other global regions.

Under the partnership, AIME will serve as a partner in advocacy for international business events industry for destination enhancement. AIME and ICCA will be able to expand opportunity, growth and development for members of business events community.

Talk2 Media & Events (managed AIME) Director Matt Pearce, said, “The AIME team has worked closely with Senthil, Waikin Wong (ICCA Asia Pacific Regional Director) and the whole ICCA team for several years and we are pleased to formalise this with an industry partnership. We look forward to driving business events growth and prosperity in APAC with ongoing personal and professional development opportunities through AIME and ICCA in the coming years as AIME cements its position as the leading business events exhibition and learning platform.”

Yashobhoomi to release bidding process for final phase of expansion

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India, 12th March: Located in Dwarka, New Delhi, Yashobhoomi (India International Convention and Expo Centre – IICC) will release the bidding process for the second and final phase of its development.

The first phase was inaugurated on 17th September 2023. The second phase will add 180,000 m2 of indoor exhibiting area. After completion of the second phase, Yashobhoomi will have a capacity of 300,000 m2. The government of India will also announce the bidding process to develop the commercial land adjacent to Yashobhoomi later.

Phil Chung, CEO of KINEXIN Convention Management, venue operating partner of Yashobhoomi, was quoted, “We are aiming to get one of the world’s largest semiconductor tradeshows to Yashobhoomi, which is expected to take place later this year.”

Messe Düsseldorf China unveils strategic vision

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Beijing, 7th March: Messe Düsseldorf (Shanghai) Co., Ltd. (MDS), subsidiary of a world leading exhibition organiser, Messe Düsseldorf GmbH, unveiled its strategic vision for 2025 under the theme “Embark Together, Achieve Beyond”, to foster collaborative innovation and drive industry excellence across China and beyond.

Established in 2009, MDS has introduced industry leading trade fairs to China and provided Chinese and international customers with superior exhibition services. Today, MDS hosts 13 leading trade fairs and conferences in China, covering industries of printing, packaging, wire & tube, plastics, medical devices, rehabilitation, retail, safety & health, wine & spirits, and caravanning.

According to Messe Düsseldorf, Chinese exhibitors accounted for 13% of all exhibitors at its flagship events in Germany. In terms of net exhibition space, China was third globally and the first in non-European countries. Messe Düsseldorf in China is also its largest subsidiary.

Ms. Evian Gu, General Manager of MDS, stated, “Over the years, we have consistently upheld an innovative spirit, working hand-in-hand with every partner here to overcome challenges and achieve one industry milestone after another. Moving forward, we look forward to continuing this journey alongside our partners, building on trust as our foundation and collaboration as our bond, to write even more chapters together!”

In the coming years, Messe Düsseldorf China will continue to collaborate with partners to promote the high-quality development of the exhibition industry.

DCA expands to Indonesia and Malysia

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Hong Kong, 17th March: Informa Markets’ Data Center Asia (DCA) announced to expand portfolio in Asia in 2025, by launching two exhibitions in Malaysia and Indonesia, following the launch of DCA Hong Kong (DCA-HK).

The DCA exhibitions will present the entire data center value chain, highlighting ground-breaking advancements in hardware, digital infrastructure, AI, cloud solutions and cybersecurity. According to Informa Markets, each edition will provide localised insights tailored to its respective market, while remaining seamlessly connected to the broader DCA network.

The inaugural DCA-HK will take place from 15th to 17th July 2025, at AsiaWorld-Expo (AWE), which is the flagship event of the series. It will connect the data center industries of Northeast and Southeast Asia and also serve as a strategic gateway for global companies entering the Asian market.

DCA Indonesia (DCA-ID) will target as a focused, localised event designed to address the specific opportunities and challenges of Indonesia’s digital transformation. It will be held from 17th to 18th September 2025, at the Jakarta International Expo (JIExpo). DCA Malaysia (DCA-MY) is scheduled to run from 18th to 20th November 2025, at Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, serving as a key hub for Southeast Asia’s data center landscape.

Quick takes

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New Zealand adds NZ$3m funding for business events

The New Zealand government announced to add an additional NZ$3 million (US$1.7 million) in funding to attract international conferences and incentive business. The funding will be available to organisations to bid for hosting international conferences in New Zealand and will also support efforts to attract high-value incentive business.

Connect Marketplace to be held in Hong Kong

The new Connect Marketplace Hong Kong, aims to accelerate business within the Asian business events industry, is scheduled to run from 19th to 21st March 2025, at AsiaWorld-Expo (AWE). The programme will include targeted networking events, informative conferences, and strategic incentives designed to foster tangible business outcomes.

Easyfairs buys Digital Accountancy Show

Easyfairs announced the acquisition of Digital Accountancy Show, a leading technology conference for accountants, bookkeepers and finance professionals. Launched in 2020, Digital Accountancy Show aims to drive change and support the evolution of the accounting profession. No financial details were disclosed. The next edition of Digital Accountancy Show will be held from 1st to 2nd April 2025, at London Evolution in Battersea, expecting over 150 exhibitors and more than 5,000 visitors.

Freeman buys Tag Digital

Freeman acquired Tag Digital, a full-service digital marketing agency specializing in innovative solutions for event organisers in EMEA, APAC and North America. Terms of the transaction were not disclosed. After the acquisition, Tag will combine with mdg, a Freeman company. mdg’s digital marketing capabilities will be better serve show organisers and associations, and also positioning it for growth in new markets.