GLOBUS Events expands in the China exhibition market

China, 24th October: GLOBUS Events (formerly VNU Exhibitions Asia) announced its expansion strategy, supported by Advent International.

GLOBUS Events has concluded acquisitions of three exhibitions in China, under Advent’s portfolio. The acquired exhibitions were Powder Metallurgy (PM) China, International Exhibition for Advanced Ceramics (IACE) China, and China Pet Expo (CPE).

Founded by Uniris Exhibition Shanghai Co., Ltd, PM China and IACE China based in Shanghai and Shenzhen, serving the powder metallurgy and advanced ceramics industries. CPE, one of the largest pet products exhibitions in the northern China, was established by Beijing Lanneret International Exhibitions in 2014 in Beijing.

GLOBUS Events also announced Jimè Essink, an Operation Partner of Advent and former President & CEO of Informa Markets Asia, as a Board Member of GLOBOS Events.

Other expansions include TCT Asia, a leading 3D printing and additive manufacturing event in the Asia-Pacific region. It was launched in Shanghai in 2015, through a JV partnership with the U.K.-based Rapid News Group. GLOBUS Events is also the co-organiser of DOMOTEX Asia/CHINAFLOOR, R+T Asia, Salone del Mobile.Milano Shanghai, and VIV Select China.

Edwin Tan, CEO of GLOBUS Events, said, “These acquisitions align with our strategy to grow our portfolio within the industries we presently serve. Together with our shareholder, Advent International, we are committed to expanding and enhancing our crucial role as the organizer of some of the largest in-person trade platforms in Asia, as well as positively contributing to the development of China’s exhibition industry.”