UFI and SISO extend partnership to 2027

Paris, 18th December: UFI, The Global Association of the Exhibition Industry, has extended partnership with SISO, The Society of Independent Show Organizers, from 2024 to 2027.

The two organisations have partnered since 2009. In the past 15 years, they worked jointly on industry issues under numerous leaderships.

One of the elements focus on the renewed partnership will be a collaboration on content development for the UFI European Events Week 2025 and the SISO Leadership Conference 2025. The associations’ face-to-face meetings provide a platform for their communities meet to discover and discuss topics relevant to the exhibitions industry. It will also bring North American colleagues and industry insights to Europe and, vice versa, international insights to the U.S.

Kai Hattendorf, UFI CEO, was quoted, “UFI’s European Events Week will serve as the central ‘one-stop shop’ in Europe for senior exhibition industry professionals in 2025 to connect and network. The new, much wider content framework makes the event much more accessible to leading subject matter experts through one-of-a-kind content offers like the one SISO will bring.”