Messe Frankfurt cooperates with Notes Shanghai

Shanghai, 29th March: International exhibition organiser, Messe Frankfurt’s subsidiary Messe Frankfurt (Shenzhen) Co Ltd announced the cooperation of Notes Shanghai Exhibition Co Ltd, to support the growth of China’s beauty industry.

Notes Shanghai, held biannually, has a strong reputation in China’s niche fragrance sector, and it also has extensive experience in showcasing high-end, independent brands. The show showcases boutique fragrance brands from China and around the globe, featuring perfumes, home fragrance, car perfumes, scented candles, and traditional Chinese incense. The coming edition, the 2025 Spring edition, will cover 4,500 m2 of exhibition space, showcasing over 200 boutique fragrance brands from 19 countries and region, expecting more than 5,000 professional buyers and over 10,000 consumers of perfume and cosmetics retailers, department stores, distributors, agents, e-commerce platforms, social media influencers, and fragrance enthusiasts.

Mr Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH, commented, “This move represents a significant step as we explore new opportunities in China’s dynamic beauty sector. In recent years, China’s consumer goods market has undergone a remarkable transformation, shifting from a trend follower to a more independent and dynamic market. The rapid rise of the digital age has nurtured younger generations who embrace new perspectives. Amidst industry evolution, it is crucial for us to actively participate in this growth, as identifying and expanding into high-growth sub-sector is a key part of our long-term strategy. We are pleased to explore potential collaboration with Notes Shanghai, and look forward to identifying new opportunities to create greater value for the industry.”