TCEB launches MICE Data Platform

Thailand, 31st March: The Thailand Convention and Exhibition Bureau (TCEB) announced the launch of “MICE Data Platform”, to drive Thai MICE industry towards enhanced international competitiveness on a sustainable basis. The new platform will feature data instrumental to operating business.

TCEB aims the MICE Data Platform to become a crucial tool for collecting, analysing, and presenting valuable data to entrepreneurs and stakeholders in the MICE industry. It is also part of the three-year (2025-2027) strategic plan with the goal of creating a data ecosystem, promoting data utilisation in the MICE industry, and enhancing data governance.

Key features and services of the MICE Data Platform will include Interactive Dashboard with Smart Data, Data Connection with Travel Link, In-depth Insight Reports, and Open Data and API (Application Programming Interface).

Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB, was quoted, “The MICE Data Platform will be a significant tool in transforming Thailand’s MICE industry for sustainable growth and enhancing its competitiveness at the international level.”