UFI releases 2nd Global Recovery Insights report

Paris/London, 10th December: Last week, UFI, the Global Association of the Exhibition Industry, and live event research specialists, Explori, released the second part of its Global Recovery Insights 2020 report.

The conclusions of the second report are in-line with the first report. The surveyed visitors noted the favourable time and cost benefits when attending digital events. Visitors are becoming more comfortable with digital events. On the other hand, exhibitors maintain a strong preference for live events and believe that digital events do not offer an attractive return on investment.