Australia hosts UFI Asia-Pacific Conference for the first time
/Paris/Melbourne, 18th February: UFI, The Global Association of the Exhibition Industry, brought its UFI Asia-Pacific Conference to Australia for the first time. Hosted at the Melbourne Convention and Exhibition Centre (MCEC), the conference ran from 13th to 14th February, gathering industry leaders from more than 20 countries to Australia.
The UFI Asia-Pacific Conference was co-located with the Asia-Pacific Incentives and Meetings Event (AIME) and the Australian Business Events Association (ABEA) Leaders Forum, with a week of exceptional networking, insights, and industry collaboration. The two-day conference featured speakers and leaders from across the APAC region and beyond tackled key issues shaping the exhibition industry.
Chris Skeith OBE, Managing Director and CEO of UFI, commented, “We were thrilled to bring the UFI Asia-Pacific Conference to Australia for the first time ever. As the exhibition industry continues to evolve, the conversations we’ve had here in Melbourne – on sustainability, AI, talent, and more – will help shape the future of our sector in the region and beyond. We’re excited to see the momentum from this event drive innovation and growth across the industry.”
The next UFI Asia-Pacific Conference will take place in Bangkok, Thailand in 2026, and it will be hosted by the Thailand Convention & Exhibition Bureau (TCEB).